The Transformative Power of AI in Sales and Marketing: ZNGLY – Your Unfair Advantage
What Is It - The Opportunity
AI is revolutionising the way B2B sales and marketing teams operate. From personalisation at scale to data-driven decision-making, the technology is reshaping the landscape of these industries, helping businesses engage customers more effectively, improve their strategies, and boost their bottom lines.
At ZNGLY, we put our customers at the forefront of this transformation, integrating cutting-edge AI technologies into our platform to help sales and marketing teams unlock new levels of efficiency and creativity. Here’s how AI is changing the game and how ZNGLY is empowering organisations to harness its full potential.
Personalisation at Scale: Reaching the Right Customer at the Right Time
Gone are the days of one-size-fits-all marketing. Today, B2B customers expect personalised experiences, and AI makes this possible at scale. Through advanced machine learning algorithms, AI analyses vast amounts of data—buyer behavior, past interactions, browsing history—and predicts the best content and messaging to engage each prospect.
According to research by McKinsey, 71% of consumers expect companies to deliver personalised interactions, and 76% get frustrated when this doesn’t happen. In B2B sales, this expectation is even higher, with personalised outreach leading to significantly better engagement and conversion rates.
At ZNGLY, we use AI to help marketing teams craft hyper-personalised experiences. Our enterprise “Content Catalog” allows you to curate tailored content based on customer needs and preferences, ensuring that your messaging is not only relevant but timely.
“Personalisation is key to building stronger relationships with prospects and driving real growth. By leveraging AI, businesses can ensure they’re always delivering the right message at the right time,” says Jill Rowley, a leading voice in B2B sales strategy.
Actionable Insights Powered by Analytics
With so much data available it can be overwhelming to make sense of it all. That’s where ZNGLY and our platform comes in.
Our deep analytics leverages historical data to forecast future trends, helping sales and marketing teams make data-driven decisions.
By analysing patterns and trends, users can predict which prospects are most likely to convert, which messages will resonate best, and when to reach out for maximum impact.
ZNGLY’s AI search & synopsis function integrates with your content, creating powerful content synopses that lets you craft the perfect marketing campaign. AI provides the tools to make smarter decisions faster.
See ZNGLY AI Search & Synopsis in action at UCD Michael Smurfit Business School Executive Development for Aviation
Content Creation That’s Fast, Consistent, and On Brand
One of the biggest challenges for sales and marketing teams is content creation. It’s time-consuming, and often, content needs to be tailored to fit different formats—blog posts, emails, social media updates, and more. AI can automate much of this process, enabling teams to produce high-quality content quickly and consistently.
“With Google Vertex, content creation has evolved. The AI not only assists in creating written content but can seamlessly generate high-quality materials that can be instantly tailored to specific audiences,” says Brian Solis, a leading marketing strategist and author of “X: The Experience When Business Meets Design.”
ZNGLY’s platform integrates Google Vertex AI to help you generate real-time, relevant content. From white papers to podcasts, blog posts to webinars, our AI technology can create and curate content that resonates with your audience and supports your overall strategy.
See ZNGLY AI Content Summarisation in action at the NextWave London Fintech Podcast Hub
Bringing Stories to Life Through AI-Driven Video
In today’s digital age, video is one of the most effective ways to capture attention. That’s why ZNGLY has partnered with Synthesia to offer AI-driven video content creation. Through this integration, ZNGLY users can easily generate customised videos for sales, marketing, demos, and training. No need for expensive equipment or video production teams—AI handles the heavy lifting.
“Video has become a central part of any marketing strategy. It delivers messages more effectively, boosts engagement, and creates lasting connections with audiences. With AI-driven video platforms like Synthesia, businesses can create personalized, scalable video content without breaking the bank,” says Ann Handley, a pioneer in digital marketing and author of “Everybody Writes.”
Whether you’re showcasing a new product, explaining a complex concept, or creating engaging training materials, our AI-powered Content Catalog, allows users to seamlessly publish and track content on the ZNGLY platform.
See ZNGLY Catalog for AI content in action over at Baton Systems and their Core Payments Hub
The Future of AI in Sales and Marketing
The potential for AI in sales and marketing is limitless. It’s already improving personalisation, increasing efficiency, and allowing teams to engage with prospects and customers like never before. But the real power lies in integrating these tools into a cohesive platform that works for your business, no matter its size or industry.
At ZNGLY, we’re committed to helping sales and marketing teams unlock the full potential of AI. With our platform’s AI-driven tools—like the Content Catalog, Google Vertex, and Synthesia integration—you can streamline your processes, enhance your content strategy, and deliver exceptional buyer experiences.
Ready to see how ZNGLY can help transform your sales and marketing efforts? Explore our platform today and discover how AI can revolutionise your approach.
