“ZNGLY for Mobile”
What Is It - The Problem
60% of LinkedIn traffic is from mobile.
Similarly, 60% of emails are opened first on a mobile device. So, how ready are you to capture this in your marketing and sales? ZNGLY is built mobile-first and gives you the confidence that the marketing content and campaigns you create will succeed.
How Does it Work
ZNGLY is mobile-first, meaning every aspect of the consumer journey is covered, whether they are on their desktop or their phone. There’s no need to download an app; everything works within the browser.
ZNGLY is AI-driven, and developed for marketing, sales, project teams, business managers, and B2B lead generation. Our tools power the discovery and sharing of content, delivering a greater return on these assets throughout the deal lifecycle.
Whether it’s sharing content with curated playlists or event attendees accessing content through QR codes on their phones, create great content experiences across all devices and venues.
What Are The Pain Points
Your audience’s attention span is short. You need short-form content, video edits, and eye-catching GIFs as the gateway to your longer-form insights. This is a “TikTok” generation.
Ensuring your business has adapted to this is crucial for success. If your audience isn’t connecting with the 10-second GIF, they are unlikely to connect with the 10-minute read PDF.
Why is it Important
Content and personalisation are the cornerstones of modern marketing, helping businesses reach their audience with a curated and targeted message. However, it needs to be bite-sized to entice and engage. Mobile-focused content presents opportunities for businesses:
- Optimising your content for mobile viewing
- Considering the user journey from mobile to desktop
- Bundling content—short-form alongside longer pieces
ZNGLY offers a mobile-first platform for content curation and sharing, with powerful analytics to track engagement. Our clients see greater engagement on their sales outbound emails and LinkedIn posts, and everything is tracked in our analytics.
What Are The Benefits
For sales, get your emails noticed more with eye-catching embeds of content bundles, with analytics to make sure you never miss an open, click, or engagement.
Get your marketing campaigns noticed, stop the scroll on LinkedIn and move users through the funnel with short-form content.
And say goodbye to apps for event delegates – just scan a QR code and see all the content – bundled and brought to life in secure personalised microsites, all within the browser.
It’s how ZNGLY revolutionises mobile-focused content:
- ZNGLY is designed with mobile in mind, optimising all content for mobile viewing.
- Easy sharing via QR codes, social media, and email embeds, making content easily accessible on mobile.
- In-depth real-time analytics dashboards to measure what works and what doesn’t.
To Wrap Up
Embracing short-form, mobile-focused content is essential for companies to stay relevant and competitive. ZNGLY solves digital marketing challenges by engaging target audiences efficiently with powerful curation and sharing tools, along with comprehensive analytics.
To Find Out More - Useful Links
To find out more about our ZNGLY platform, visit us over here
